Most would agree that getting incoming links to your website is one of the most effective ways to get ranked highly with the search engines, to bring you more traffic and sales. There are many ways to go about doing this, and I will discuss some of them in this article.
First of all, start out with the premise that you must have a high-quality website, that provides outstanding content, and value to your target audience. You will get much better results with any of your link-building efforts, if you have a reputable site, that is worth linking to. Good content must be geared towards your site visitors, as well as the search engines. For your visitors, make the site clean, clear, easy to read, and pleasing to the eye. For the search engines, use your keywords, and images appropriately.
One of the most common ways of getting incoming links to your website, is to submit your site to the thousands of website directories. Some of these are free, and some charge per submission. You can post your site (or hire someone to post your site), to as many directories as you can handle, but you should chose those that are ranked higher by the search engines, so the links these directories generate will be higher quality as well.
You can also write articles, and submit them to article directories, to get links back to your site. Your articles need to be anywhere from 400 to 500 words long and, of course, relevant to what your website is about. Then, it should be focused around a main keyword, and a couple of sub-keywords. You will put a link at the end of your article, to back to your website, telling readers to click on it for more information. One nice thing about publishing articles is that others can publish your articles on their sites, so you will be getting links from both the article directories, and other websites.
The final effective link-building method that I will discuss, is participating in online forums that are relevant to your niche. Participating means offering answers to people’s questions, and problems, including a link back to your website, for more information. Again, you want to go to reputable forums, so that when people link back to you by clicking on your website, it will be considered a quality link.
Remember that getting incoming links to your website does take consistency, and time, but you will see the difference, if you can dedicate yourself to this task. You can also hire services that can do the grunt work for you, or those that actually just sell you links. If you go that route, make sure you do the appropriate research, and choose your service wisely. There are many types of link-building tools, and tracking can help you in your endeavor.
