By now, you might have heard already about the importance of capturing your website visitors contact information, using an optin form, and building a large email list of potential customers. This is an extremely effective tool to help you develop a relationship with your online visitors. For the most part, this is the only way to build a relationship, since many of these people won’t come back to your website again. Once you’ve got an email list, you can use email marketing, to let them know about any new product or service you are offering.
When it comes to contacting your subscriber’s list, you basically have two ways to do it, you can just load a series of pre-written emails into an autoresponder service, that will send out the emails over a certain period of time you choose. That way every one who signs up to your list, will receive all the emails in your series, one after the other, until they’ve received them all, or as you have added more.
This method is an easy, and effective way to keep in touch with the people on your list, and since the method is all automated, it doesn’t take any time at all (once you’ve written, and uploaded the emails, of course).
When ever you have a special sale, or you added a new product or service, and you want to let all of the subscribers on your list know about it, you can send an email broadcast. You can set this message up to go out at a certain time, or a certain day, but the point is, that everyone on your list will get this email right away, instead of adding the message to your series.
In order make your messages as effective as possible, here are a few things you need to keep in mind, when it comes to composing your email messages:
- You want as many people as possible to actually open, and read your email. Make sure that your headline/subject gets immediate attention. Put excitement into the subject, to make your readers want to open your message.
- An interesting headline will only take you so far though. It’s also important that your message is on point and short. You want your reader to be engaged in your message, before they’re finished reading the first paragraph. If you can hook them, and get them to read your whole message, you will have a much better chance of getting them to take the desired action.
- DO NOT forget your call to action! Don’t be afraid to ask for the sale, or do whatever else it is you want them to do, such as signing up for your new report, or look at your newest blog post. You’d be amazed at how many marketers actually fail to ask for the sale, or any action at all. Whatever action you want them to take, provide them with a clear, and easy to understand call to action such as, buy now, click here to download our report, or, read my new blog post now!
And it all starts with capturing your website visitors!
