Social media is growing rapidly among all digital channels, and regular changes can be seen in every popular social media platform. In the world of social media marketing, you should keep yourself up to date with the latest trends and changes.
Every year social media brings new trends and ideas, some of them are predictable, and you have rarely seen any unexpected change. But as a marketer, it is always good to review your social media marketing strategy and implement the latest trends in it.
Below we are going to share five of the top social media marketing trends you should consider following in 2020 and beyond to improve your marketing strategy.
1. Stories for Engagement
Stories are everywhere on social media, whether it is Facebook, Instagram, Snapchat, WhatsApp, YouTube, or LinkedIn. It is a type of visual or text content that is displayed in the form of a story and usually disappears after 24 hours. Since its start, it is now becoming a top trend that is used by almost every big brand.
Stories are easy to create and a better way to engage users on social media. People are even more likely to check and respond to Stories, that is why Stories Ads are more effective and provide reasonable conversion rates.
2. More Video Content
Video content on social media is already growing, and it continues to grow in 2019 with some advancements. The use of live videos is prevalent on platforms like YouTube, Instagram, and Facebook. Users get notified when someone goes live and thus helps to increase the engagement.
Video content is very effective on social media if used strategically. Since the launch of IGTV by Instagram, it is the fast-growing trend as now it is possible to publish long videos on Instagram, and IGTV is getting a great response. This shows how compelling video content is.
3. Rise of Micro-Influencers
We have seen many popular social media influencers working with brands over the past years. These big influencers have millions of followers, and prices for their services are very high. This is why businesses are now looking for micro-influencers for their marketing.
Micro-influencers generally have a following of 10,000 people or less, but their followers honestly listen to them and show interest in their discussions. Micro-influencers are niche-specific, and their followers can easily be engaged. That is why marketers are now moving towards micro-influencers for their social media marketing.
4. Grown Role of Messaging Apps
The use of messaging apps and chatbots will continue to grow, and this trend will dominate the 2020s. A significant number of people will be using mobile messaging apps in the coming years, and marketers need to take account of this while creating their strategy.
People now prefer to reach the brands directly using messaging apps like Facebook Messenger, WhatsApp, etc. that is why having a presence on such apps is necessary for a business to provide exceptional customer services and increase engagement. Therefore, this trend is going to be more critical for any social media marketer.
5. Improved Use of Social Monitoring
Social monitoring (or social listening) is used to track brand mentions across social media and the web. It comprises tagged and untagged mentions of a brand, product, or specific keyword. Now with the help of more powerful and AI optimized tools, its uses are going to be more significant.
The actual trend, which will be seen in social monitoring, is not only limited to brand reputation management but also it will be used for lead generation and social selling. Marketers will be using this to find prospects across social media and nurture them to make customers.
For marketers, this year is going to be significant in terms of social media marketing strategies, where you will see some notable trends and their impacts on business growth. It would help if you tried to adopt these trends fast to improve your social media marketing.