Engaging new customers in your business can be a very tricky and challenging job. Developing trust and value among customers is a must. Consumers are cautious regarding their contact information, and if they do not love your product or services, they will never show any interest in your promotional emails. They will ignore your emails. If you are new and starting from scratch, you must follow the proven strategies given by top online marketers.
With the help of the strategies below, you can use your email campaign to attract long-term customers to your various offers.
1. Use CTAs in Blogs and Landing Pages
Visitors to your webpage or blog post have some expectations. Your CTA should convince them that whatever they are looking for is available on your website. Make sure everything you are promising in your CTA is readily available on your web pages. If you offer content as per the needs of your visitors, your email newsletter should never look like a false advertisement.
2. Create Pop-Ups on Your Pages
Create a pop-up on your web pages. Pop-ups should appear when visitors intend to exit your page. Email subscription pop-ups get positive results. So, you must use exit-intent pop-ups with an appealing invitation to subscribe.
3. Get a Good Email List Building autoresponder
If you want to build an email list fast, you need good email marketing software. It makes list building easy and less time consuming, and it is useful for small businesses, bloggers, online business owners, etc.
4. Announce Discount Coupons
For online stores, announcing discount coupons is common. If you want your audience to join your email list, giving them a discount code or coupon code is a great way to do it.
5. Provide Free Content
You must give your audience an enjoyable and profitable reason to join your email list. Providing free content is the best way to invite them to join your list. You can provide content in the form of videos, eBooks, articles, blogs, etc.
6. CTA on “About Us” Page
The “About Us” page of any website is the most important one for its visitors. This page is mostly visited by the audience, and thus it can easily convert more visitors. All you need to do is add an engaging CTA button on the About Us page. It will help you encourage visitors to opt for your services.
7. Facebook Offers
You can also promote an offer that requires the email id of your followers. You can share the content on your Facebook timeline. Also, add social sharing buttons to encourage your leads to share your offers with their social networks.
Now you have strategies that can increase your business’ email list. You may find some of them quite tricky, but the results are proven. As you grow your email list by adding new leads, you can grow them with middle-of-the-funnel offers and get sales-ready leads.