If your website isn’t generating leads for you, then you’re not doing it right. A website is like your storefront on the web. Use the following ideas to increase the leads from your website.
* Add Several CTAs – Having only one CTA on the page in the form of a sign-up form might not be enough. You need to put CTAs in different places. Under blog posts, on your about page content, above the fold on the landing pages, and , of course, on the home page. Every placement will improve your conversion rates.
* Add a Timed Slide-Ins or Pop-Ups – There is a love-hate relationship with pop-ups for most marketers. But, let’s face it, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters, or announcement list.
* Change What Is Not Working – Before you change one thing on your site, test. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them to make them convert better. Often the problem is poor targeting, sometimes it is just not having a CTA at all.
* Use Analytics – Use Google Analytics to its full potential, by considering hiring someone to help you use it right. The ways you can use it are so advanced, that you really do need someone who is well versed in how to use it, so that you can get the most from it. Connect analytics to your website, your autoresponder, use tracking links, and more, for the best results.
* Use a Heatmap Tool – This type of tool enables you to actually find out exactly what your audience is looking at, and clicking on, when they come to your site. This can help you improve navigation tremendously. Check out Hotjar.com.
* Add In Live Chat – Sometimes people just want an answer immediately, and you can provide that with properly trained live chat customer personnel a lot less expensively than you may think. Zoho.com offers software to enable you to offer live chat relatively inexpensively.
* Give Away Relevant Lead Magnets – Double check to ensure your lead magnets are relevant to your audience. You can actually offer more than one lead magnet depending on the content that your audience is reading at the time. This proves to offer huge results. For example, if your audience is reading a blog post about journaling, you could offer a free journal template for MS Word, as a lead magnet. It really is that simple.
* Add More Testimonials – People love reading testimonials from others, who have used your products or services. Try to make it part of your follow-up to receive them. When you get a new customer, set up an automatic survey, to be sent after they had enough time to sample your products and services, and ask for the testimonial.
* Add Case Studies – Another way to get people interested in your offerings, is to create case studies. You can write them up, or you can do interviews with successful people, who have used your products and services.
* Use Multiple Forms of Content – Everyone learns and digests information differently. Therefore, having content in many forms such as text, video, images, graphics, and so forth, will help everyone learn about what you can do for them, in a way that they understand.
* Test Everything – Yes, test, test, and test some more. When you create a new landing page, a sales page, a freebie, or something else that needs to bring traffic, or convert traffic, always double check that your assumptions are correct. If you do split testing (meaning to offer two different versions of it), you will be able to improve and get better results over time.
Finally, always ensure that your website works across all platforms. Not only should people be able to read what you are offering, they should have no issues with buying right from their smart phone. Remember, the world is going mobile!
