It is no secret at all that Facebook can be an extremely lucrative way in which to get very targeted traffic to your offers. Visual content has taken a prominent position in the overall content marketing strategy that marketers, small business owners, and bloggers are following – and there is a good reason for that.
It is a proven fact that the use of images and videos yield much higher engagement rates, especially on social media. For example, tweets with images are 34% more likely to get retweeted.
Furthermore, a study conducted by CoSchedule on the top 100 global brands found out that image and video posts accounted for over 80% of all Facebook posts for these brands, effectively drawing in a massive 92% of all engagements.
And according to BuzzSumo data, Facebook posts with images had 2.3 times more engagement than those without media.
Visual Content =
More Engagement + More traffic + More Sales
The question is, how can you create those engaging graphics that make you look like a pro?
Until not so long ago, only well-established, traditional, paid software could help you create eye-catching graphics. Luckily things have changed, and now the real challenge is to find the best tools available – and most of the time, those tools are free!
So here we go: In the next few blog posts, you will find our selection of 21 free online design tools that you can use to instantly create personalized visual content within minutes and capture your audience’s attention.
In the last couple of years, Canva quickly became the most popular online design tool for non-professional designers. Its friendly interface and thousands of templates make it the design tool of choice for small businesses, marketers, bloggers, social media users, and anybody wanting to create images that stand out without prior graphic design experience.
There is the option to go for the Pro version for a small monthly fee, but the free version is already so feature-rich that you will hardly feel the need to upgrade.
The only caveat I may have is that because of its popularity, you will be sharing similar templates with probably thousands of other people.