Email marketing is a highly effective form of marketing online. Whether you are an online business, or a bricks and mortar business, you can benefit greatly from building a strong, and targeted email list of prospects, leads, and customers.
1. Make It Responsive – Today most people check their email via their mobile device. If you want your email marketing messages to get to them, and you want your audience to be able to take action on them, you need to ensure that whatever you use is responsive.
2. Consider the From Line – This is typically your email address, name, or business. It is up to you, and dependent on your business, whether you use your company name or your personal name in this area. You will need to be the judge, based on your audience.
3. Write Compelling Subject Lines – The subject line can make you or break you. They need to encourage your audience to open the email, but not trigger any type of spam filter as well. They need to say “open me”, but not mislead anyone. No one likes being tricked.
4. Make It Personal – Personalizing is easy with the right autoresponder, you just insert a little code, which is usually fully explained by the system, and your recipient will see their name within the email, wherever you put that code. You can even put it in the subject line.
5. Have a Point to the Email – Don’t just send emails about anything. Instead, make sure you have a point to the email. Have a reason for sending it. You are either telling your audience something interesting, something important, or sharing a fact. Don’t forget to give them a reason to open your emails, by providing something useful.
6. Remember the CTA – Your “Call To Action” is very important, because this is where you want your readers to take a particular action. It might be to click through to your blog, it might be to look at an affiliate product that you think will help them, or it might be simply to go to your forum, and make a comment. It is up to you.
7. Watch Out for Spam Triggers – When you create an email, check it for spam triggers so that it will get into your audience’s proper email box. Most autoresponders have a feature that helps you gauge whether or not your email has too many triggers.
8. Connect, Relate, Sell – Do not send all emails with the idea of selling. Your first job is to connect with your audience, and build relationships with them. The rule of thumb is to send two emails without selling and then one with selling, so one out of three is selling.
Email marketing is one of the best, and most profitable form of marketing in history. You can connect with your audience on a personal level, and share with them things that you don’t share elsewhere. It is a form of one-on-one marketing.