The reason you need landing pages is to effectively grow your email list, or to sell products and services. Sending your audience to your home page is not that effective. You must create specific landing pages with a very narrow focus for each one. This is how you will explode your affiliate marketing business. A good landing page will help you build your list, and sell products or services at the same time.
Landing pages help you attract your audience, getting more leads, and turning them into customers. Most people need to be eased into buying, and may not make the choice on their own, without giving them strong reasons. Landing pages are excellent for this, because they are designed to keep the focus on the goal, rather than giving detailed information on what you are promoting.
Webinar Landing Page
A webinar landing page is short, and designed to let your audience sign up for your webinar in just a minute or two. As an affiliate marketer, you can host a webinar about a problem, offering solutions to the attendees, including the affiliate product you want to promote. When people sign up for the free webinar, they get put on your email list. You can continue marketing to the people who sign up for your email list, as well as make sales via the webinar.
404 Landing Page
Sometimes people will come to your site via a broken link, or an incorrect URL. That is where the 404 page comes into play. Edit your 404 error page to tell the visitors you know they are on the wrong page, and that you are sorry. Then offer something of value, to make up for the mistake. This will ensure that they end up on your mailing list.
Lead Generation Home Page
You do not have to stick with the typical home page that many sites have. Instead, you can make your home page a lead-gen page. To do this you will want to create a valuable freebie to give away, along with a compelling call to action. Always lead the visitor to your main site, whether they sign up or not.
Your About Me Page
This may seem different than what you are used to hearing, but your “about me” page is not about you at all. It is about your audience. Yes, tell your audience about you, so they know who you are, and why they can trust you. But include a gentle call to action, persuading the visitors that you can help them become successful, that you can be their “hero”. Mention all the ways they can learn from you, and all the ways you can help them. And, of course, offer real value to get them to sign up for your newsletter.
Coming Soon Page
If you know of a new product launch coming in the near future, you can create a “coming soon” page, that will collect leads from your audience. It can be very simple with just a good headline about the upcoming launch, focusing on challenges it will solve. “Do not miss out”!
Freebie Sales Page
Even though you sell other people’s products, you can create an awesome free eBook, or a short email course using PLR (private label rights), with relevant content for your audience. This is a great strategy to build your email list fast. Creating a single sales page for your freebie ensures that more people will sign up and download your free offer.
As an affiliate marketer, most of the time there will be sales-focused landing pages already made for you. Therefore, you do not need a typical sales page. Instead, you need pages that focus on building your email list. And these landing pages will set you apart from other affiliate marketers, who strictly use pre-made landing pages, or sales pages, from the vendors. It makes your marketing efforts unique.
