That is the six million dollar question. So, where should you focus your marketing energy? Here is the answer, almost all your marketing energy should be focused on CONTENT! After all, any type of marketing you do has content in it. But, it all leads to one thing, and that is getting people on your email list. The money is in the list!
* Blog Posts – You don’t have to put a blog post up every single day, but when you have something good to share with your audience it should start as a blog post. Whether you create a video, a meme, or host a webinar, start it as a blog post and share from there so that all traffic comes to your website first. Once they get there, you want to get them on your email list.
* Webinars – When you want to build your email list, a great type of content to create is a webinar. A webinar can help you build your email list like nothing else can. You simply need a good topic, and you can start with your most popular blog posts, for instance. Then you just need webinar technology that enables you to collect email information.
* Attracting Affiliates – One place to spend your energy is using content to build a strong affiliate marketing “army”. Getting other people to market your products and services is a lot less expensive than paying for ads (although you should do that as well). Create content for your affiliates such as email swipes, memes, infographics, blog posts, and more, to make it plug and play for them.
* Video – Whether live streaming or recorded video, this type of content is big today. People like to use their mobile devices, and it is easier to watch a video than reading text on a smart phone, due to the size. Remember, when you create your videos, and after the live stream is done, embed the video into a blog post, and share it from there to build traffic to your site, and consequently build your email list.
* Content Upgrades – One type of content that is working to build your email list, is content upgrades. A content upgrade is linked to additional content and information, such as white papers, checklists, and reports that are gated content. It requires an email address to download it, or read it. This type of content is just a little bit more information than what is publicly available on your blog.
* Email Content – You want to try to email your audience something almost daily. You can email them a notice that you have a blog post and why you think this post is important. You can send an email announcing your next live event. You can send an email about an amazing discussion happening in your group. You can also send an email about a personal happening, or anything else that is exciting and news worthy, like your upcoming special offering.
* Social Media – Using social media is a great way to get traffic to your website, but not if you don’t include a link. You can share your newest content by linking to it on social media. You can also share a meme or a picture, linked to your awesome content.
Bottom line is, choosing between email or social media content is a no-brainer. You need to build your email list and keep your audience interested in what you have to say by sending emails often. You also want to send information through social media networks. Sending info to social media networks builds your list. And here is the kicker, sending messages to your email list is where you make your sales! And isn’t that what you are in business for?